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Maitland Consulting, Consultants, Consultancy, Partnering, Construction, Industry, PFI, Private Finance Initiative, Housing, Communications, Special Projects, Business Intelligence, Research, Public Affairs, Media Relations, Regeneration, Housebuilding, Refurbishment, Feasibility Studies, Urban Policy, Egan Compliance, Social Housing, Best Value, Innovation, Development, Community
The rate of innovation, where products and services become commodities increasingly quickly, combined with the globalising effect of the internet, has led many organisations to increase investment in their corporate brands as a key differentiating factor in the marketplace.
With a multitude of active stakeholders exerting different pressures
on companies, it is not enough for an organisation to enjoy a high profile
solely in its industry sector. Maitland can advise clients on how to
communicate the substance, proposition, values and emotions that underpin
and differentiate a brand. Our philosophy is to support the brand by
communicating the strengths of an organisation as a corporate entity
in addition to evidencing its expertise in its specialist industry sector.
This is achieved through marketing the management team and demonstrating
its attitudes to issues that it faces in a business environment.
The best time to invest in relationships is before you need them. This is true not only of individuals but of corporations and their stakeholders.
As companies become larger and more complex and subject to increasing pressures from more sophisticated audiences, relationship building has become a critical factor in protecting corporate reputation.
In-depth knowledge of the key corporate audiences is an essential starting point. Maitland’s blue chip client list testifies to the consultancy’s success both in managing relationships with these audiences and in ensuring that our consultants are up to date on audience developments and trends. We can advise companies on building and maintaining the right relationships with the right people and can provide critical feedback on awareness and attitudes amongst these audiences.
Maitland Consulting, Consultants, Consultancy, Partnering, Construction, Industry, PFI, Private Finance Initiative, Housing, Communications, Special Projects, Business Intelligence, Research, Public Affairs, Media Relations, Regeneration, Housebuilding, Refurbishment, Feasibility Studies, Urban Policy, Egan Compliance, Social Housing, Best Value, Innovation, Development, Community